{"id":4930,"date":"2026-05-11T21:23:55","date_gmt":"2026-05-11T19:23:55","guid":{"rendered":"https:\/\/www.msh.co.il\/tower\/?page_id=4930"},"modified":"2026-05-11T21:27:34","modified_gmt":"2026-05-11T19:27:34","slug":"who","status":"publish","type":"page","link":"https:\/\/www.msh.co.il\/tower\/who\/","title":{"rendered":"\u05dc\u05de\u05d9 \u05d6\u05d4 \u05de\u05ea\u05d0\u05d9\u05dd?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4930\" class=\"elementor elementor-4930\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2c180e e-flex e-con-boxed e-con e-parent\" data-id=\"6e2c180e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cb08eb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6cb08eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-291c333b elementor-widget elementor-widget-heading\" data-id=\"291c333b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u05dc\u05de\u05d9 \u05d6\u05d4 \u05de\u05ea\u05d0\u05d9\u05dd?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b710d6 elementor-widget elementor-widget-text-editor\" data-id=\"3b710d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05d4\u05d1\u05e0\u05ea \u05d4\u05e4\u05e8\u05d5\u05e4\u05d9\u05dc \u05d4\u05de\u05ea\u05d0\u05d9\u05dd \u05dc\u05d4\u05e9\u05e7\u05e2\u05d5\u05ea \u05d1\u05e7\u05e8\u05e0\u05d5\u05ea \u05e4\u05e8\u05d8\u05d9\u05d5\u05ea<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1979507e e-flex e-con-boxed e-con e-parent\" data-id=\"1979507e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2e1dbf elementor-widget elementor-widget-heading\" data-id=\"1c2e1dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u05d3\u05e8\u05d9\u05e9\u05d4 \u05d1\u05e1\u05d9\u05e1\u05d9\u05ea: \u05de\u05e9\u05e7\u05d9\u05e2 \u05db\u05e9\u05d9\u05e8<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-345453b6 elementor-widget elementor-widget-text-editor\" data-id=\"345453b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05d4\u05e9\u05e7\u05e2\u05d5\u05ea \u05d1\u05e7\u05e8\u05e0\u05d5\u05ea \u05e4\u05e8\u05d8\u05d9\u05d5\u05ea \u05de\u05d9\u05d5\u05e2\u05d3\u05d5\u05ea \u05dc\u05de\u05e9\u05e7\u05d9\u05e2\u05d9\u05dd \u05db\u05e9\u05d9\u05e8\u05d9\u05dd \u05d1\u05dc\u05d1\u05d3 \u05e2\u05dc \u05e4\u05d9 \u05d7\u05d5\u05e7 \u05e0\u05d9\u05d9\u05e8\u05d5\u05ea \u05e2\u05e8\u05da.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38461dac elementor-widget elementor-widget-text-editor\" data-id=\"38461dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #b09463;\"><strong>\u05de\u05d9\u05d4\u05d5 \u05de\u05e9\u05e7\u05d9\u05e2 \u05db\u05e9\u05d9\u05e8?<\/strong><\/span><br \/>\u05de\u05e9\u05e7\u05d9\u05e2 \u05db\u05e9\u05d9\u05e8 \u05d4\u05d5\u05d0 \u05d0\u05d3\u05dd \u05d4\u05e2\u05d5\u05de\u05d3 \u05d1\u05d0\u05d7\u05d3 \u05de\u05ea\u05d5\u05da \u05d4\u05ea\u05e0\u05d0\u05d9\u05dd \u05d4\u05d1\u05d0\u05d9\u05dd:<br \/>\u2022 <strong>\u05de\u05d1\u05d7\u05df \u05e9\u05d5\u05d5\u05d9 \u05e0\u05db\u05e1\u05d9\u05dd<\/strong> &#8211; \u05d9\u05d7\u05d9\u05d3 \u05e9\u05e9\u05d5\u05d5\u05d9 \u05d4\u05e0\u05db\u05e1\u05d9\u05dd \u05d4\u05e0\u05d6\u05d9\u05dc\u05d9\u05dd \u05e9\u05d1\u05d1\u05e2\u05dc\u05d5\u05ea\u05d5 \u05e2\u05d5\u05dc\u05d4 \u05e2\u05dc \u05db\u05be9.4 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05e9&quot;\u05d7. \u05e0\u05db\u05e1\u05d9\u05dd \u05e0\u05d6\u05d9\u05dc\u05d9\u05dd \u05db\u05d5\u05dc\u05dc\u05d9\u05dd, \u05d1\u05d9\u05df \u05d4\u05d9\u05ea\u05e8: \u05de\u05d6\u05d5\u05de\u05e0\u05d9\u05dd, \u05e4\u05d9\u05e7\u05d3\u05d5\u05e0\u05d5\u05ea, \u05e0\u05db\u05e1\u05d9\u05dd \u05e4\u05d9\u05e0\u05e0\u05e1\u05d9\u05d9\u05dd \u05d5\u05e0\u05d9\u05d9\u05e8\u05d5\u05ea \u05e2\u05e8\u05da \u05d4\u05e0\u05e1\u05d7\u05e8\u05d9\u05dd \u05d1\u05d1\u05d5\u05e8\u05e1\u05d4.<br \/>\u2022 <strong>\u05de\u05d1\u05d7\u05df \u05d4\u05db\u05e0\u05e1\u05d4<\/strong> &#8211; \u05d9\u05d7\u05d9\u05d3 \u05e9\u05d4\u05d4\u05db\u05e0\u05e1\u05d4 \u05d4\u05e9\u05e0\u05ea\u05d9\u05ea \u05e9\u05dc\u05d5 \u05d1\u05db\u05dc \u05d0\u05d7\u05ea \u05de\u05e9\u05ea\u05d9 \u05d4\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea \u05e2\u05d5\u05dc\u05d4 \u05e2\u05dc \u05db\u05be1.4 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05e9&quot;\u05d7. \u05dc\u05d7\u05dc\u05d5\u05e4\u05d9\u05df, \u05e0\u05d9\u05ea\u05df \u05dc\u05e2\u05de\u05d5\u05d3 \u05d1\u05ea\u05e0\u05d0\u05d9 \u05d6\u05d4 \u05d2\u05dd \u05d0\u05dd \u05d4\u05d4\u05db\u05e0\u05e1\u05d4 \u05d4\u05e9\u05e0\u05ea\u05d9\u05ea \u05e9\u05dc \u05d4\u05de\u05e9\u05e4\u05d7\u05d4 \u05e9\u05d0\u05dc\u05d9\u05d4 \u05de\u05e9\u05ea\u05d9\u05d9\u05da \u05d4\u05d9\u05d7\u05d9\u05d3 \u05e2\u05d5\u05dc\u05d4 \u05e2\u05dc \u05db\u05be2.1 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05e9&quot;\u05d7 \u05d1\u05db\u05dc \u05d0\u05d7\u05ea \u05de\u05e9\u05ea\u05d9 \u05d4\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea<code><sup class=\"my-super\">(1)<\/sup><\/code>.<br \/>\u2022 <strong>\u05de\u05d1\u05d7\u05df \u05de\u05e9\u05d5\u05dc\u05d1 \u2013 \u05e0\u05db\u05e1\u05d9\u05dd \u05d5\u05d4\u05db\u05e0\u05e1\u05d5\u05ea<\/strong> &#8211; \u05d9\u05d7\u05d9\u05d3 \u05e9\u05e9\u05d5\u05d5\u05d9 \u05d4\u05e0\u05db\u05e1\u05d9\u05dd \u05d4\u05e0\u05d6\u05d9\u05dc\u05d9\u05dd \u05e9\u05d1\u05d1\u05e2\u05dc\u05d5\u05ea\u05d5 \u05e2\u05d5\u05dc\u05d4 \u05e2\u05dc \u05db\u05be5.9 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05e9&quot;\u05d7, \u05d5\u05d1\u05e0\u05d5\u05e1\u05e3 \u05d1\u05db\u05dc \u05d0\u05d7\u05ea \u05de\u05e9\u05ea\u05d9 \u05d4\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05db\u05e0\u05e1\u05ea\u05d5 \u05e2\u05d5\u05dc\u05d4 \u05e2\u05dc \u05db\u05be705 \u05d0\u05dc\u05e3 \u05e9&quot;\u05d7 \u05d0\u05d5 \u05e9\u05d4\u05d4\u05db\u05e0\u05e1\u05d4 \u05e9\u05dc \u05d4\u05de\u05e9\u05e4\u05d7\u05d4 \u05e9\u05d0\u05dc\u05d9\u05d4 \u05de\u05e9\u05ea\u05d9\u05d9\u05da \u05d4\u05d9\u05d7\u05d9\u05d3 \u05e2\u05d5\u05dc\u05d4 \u05e2\u05dc \u05db\u05be1.1 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05e9&quot;\u05d7 \u05d1\u05db\u05dc \u05d0\u05d7\u05ea \u05de\u05e9\u05ea\u05d9 \u05d4\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa1e380 e-flex e-con-boxed e-con e-parent\" data-id=\"aa1e380\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9cb6f0c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9cb6f0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9bdf7c elementor-widget elementor-widget-heading\" data-id=\"e9bdf7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u05d4\u05e4\u05e8\u05d5\u05e4\u05d9\u05dc \u05d4\u05d0\u05d9\u05d3\u05d9\u05d0\u05dc\u05d9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c087f4d elementor-widget elementor-widget-text-editor\" data-id=\"6c087f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05d4\u05e4\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc\u05e0\u05d5 \u05de\u05ea\u05d0\u05d9\u05de\u05d9\u05dd \u05dc\u05de\u05e9\u05e7\u05d9\u05e2\u05d9\u05dd \u05d4\u05de\u05e2\u05d5\u05e0\u05d9\u05d9\u05e0\u05d9\u05dd:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34ab7c9c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"34ab7c9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313163bd elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"313163bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-ec4c52b9-dca4-44c4-80ec-0f41b84f6e0c\" data-name=\"uuid-a7e3d81a-f933-496c-9f3e-4d244682a674\" viewBox=\"0 0 40 40\"><defs><style>      .uuid-b117f715-4c50-4786-8dea-381a9aba3bab {    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\u05de\u05d9\u05d5\u05e2\u05d3\u05d5\u05ea \u05dc\u05de\u05e9\u05e7\u05d9\u05e2\u05d9\u05dd \u05db\u05e9\u05d9\u05e8\u05d9\u05dd \u05d1\u05dc\u05d1\u05d3 \u05e2\u05dc \u05e4\u05d9 \u05d7\u05d5\u05e7 \u05e0\u05d9\u05d9\u05e8\u05d5\u05ea \u05e2\u05e8\u05da. \u05de\u05d9\u05d4\u05d5 \u05de\u05e9\u05e7\u05d9\u05e2 \u05db\u05e9\u05d9\u05e8?\u05de\u05e9\u05e7\u05d9\u05e2 \u05db\u05e9\u05d9\u05e8 \u05d4\u05d5\u05d0 \u05d0\u05d3\u05dd \u05d4\u05e2\u05d5\u05de\u05d3 \u05d1\u05d0\u05d7\u05d3 \u05de\u05ea\u05d5\u05da \u05d4\u05ea\u05e0\u05d0\u05d9\u05dd \u05d4\u05d1\u05d0\u05d9\u05dd:\u2022 \u05de\u05d1\u05d7\u05df \u05e9\u05d5\u05d5\u05d9 \u05e0\u05db\u05e1\u05d9\u05dd &#8211; \u05d9\u05d7\u05d9\u05d3 \u05e9\u05e9\u05d5\u05d5\u05d9 \u05d4\u05e0\u05db\u05e1\u05d9\u05dd \u05d4\u05e0\u05d6\u05d9\u05dc\u05d9\u05dd \u05e9\u05d1\u05d1\u05e2\u05dc\u05d5\u05ea\u05d5 \u05e2\u05d5\u05dc\u05d4 \u05e2\u05dc \u05db\u05be9.4 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05e9&quot;\u05d7. 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